Scaling Family Camping Gear with Confidence

Overview

Morrison Outdoors launched with a singular mission: help parents camp confidently with their kids. Since 2019, the brand has grown from a parent-designed sleeping bag into a category-defining leader in safe outdoor gear for families.

As the company scaled, its operational needs evolved — but one thing remained constant: the importance of a fulfillment partner that could grow with them.

Since 2020, ShipNetwork has supported Morrison Outdoors through seasonal surges, product expansion, and pivotal milestones — including a national spotlight on Shark Tank in 2025.

The Challenge

Morrison Outdoors faced a uniquely seasonal business model, with large inventory fluctuations and complex financial planning. Their rapid growth also meant expanding beyond in-house products to a broader assortment of third-party family camping gear.

To make things more complex, the company’s big break — a national TV appearance on Shark Tank — drove unexpected demand for new product categories. While exciting, it created immense pressure on the brand’s operations.

Founder Tavis Malcolm recalls the struggles before partnering with ShipNetwork:

“Our last 3PL provider was over 3 weeks behind schedule during the peak of our summer season. Customers were cancelling orders and my inbox was full of angry complaints. In one batch shipment, they even sent the wrong item out to about 100 customers — it was a disaster!”

Morrison Outdoors needed more than a warehouse. They needed a reliable, technology-forward partner with the flexibility to scale — and the care to treat their small but growing brand like a priority.

The Solution

After being referred by a trusted colleague, Malcolm chose ShipNetwork for its modern technology, responsive team, competitive pricing, and reputation for consistency.

“ShipNetwork had the best-looking technology, most-responsive salespeople, competitive pricing, and a strong recommendation from someone I trust.”

Understanding the urgency, the ShipNetwork team made onboarding seamless:

“The team at ShipNetwork went above and beyond to get us onboarded and operational as quickly as possible. From then on, it was smooth sailing — our orders started flowing within 24 hours of arriving at the warehouse and our customer complaints dropped to zero overnight. It was a revelation.”

With ShipNetwork, Morrison Outdoors gained:

1. Reliable Next-Day Fulfillment: Orders shipped fast, even during high-demand summer months or promo-driven spikes.
2. Scalable Support: Infrastructure that seamlessly supported both DTC growth and evolving inventory needs.
3. True Partnership: A team that treated the brand like a priority — before and after the Shark Tank spotlight.

Results

The impact was immediate and long-lasting:

• Record adult sleeping bag sales following Shark Tank — fulfilled without delay.
• Fulfillment accuracy maintained through multi-year growth.
• Operational confidence that empowered the brand to expand SKUs and categories.

Malcolm sums it up best:

“We used 2 other warehouses before ShipNetwork, and I can honestly say that it feels like ShipNetwork has the best of all worlds – unbeatable prices, exemplary service, perfect consistency. I’m grateful to be your customer!”

And when the Shark Tank moment arrived, ShipNetwork showed up in ways that went beyond logistics:

“You guys have been great. No other partners promoted our Shark Tank appearance. That really meant something. It showed you had our back.”

Looking Ahead

As Morrison Outdoors expands its product range and builds new year-round revenue streams, ShipNetwork remains a trusted partner delivering the operational excellence that allows brands to scale without sacrificing quality.

Together, they’re proving that even small teams can deliver big experiences — and that the right fulfillment partner is key to making it happen.