Peak Season Fulfillment Benchmarks: What Last Year's Surge Proved
Last peak, order volume ran 3 to 5x normal and stayed there for days. This report breaks down what held, what didn't, and how to pressure-test your own setup before it happens again.
What Peak Season Revealed About Scalable, Resilient eCommerce Operations
This report combines current shipping and fulfillment trends with verified performance data from last peak, drawn from ShipNetwork clients representing millions of orders across beauty, apparel, gaming, and home goods brands.
What You'll Learn
- What actually held when demand surged 3 to 5x last peak
- Which fulfillment decisions separated stable operators from the ones that struggled
- How leading brands protected delivery promises without eating peak-season cost spikes
- What last year's surge proved about building for volatility, not just scale
- Where to pressure-test your own setup before this peak
