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Consumer dependency on eCommerce continues to grow in 2021, and people are changing the way they’re shopping. In response to the accelerated buying habits as a result of the pandemic, more retailers are looking for new solutions to meet consumers’ needs.
Shopify, the leading eCommerce merchant platform, has recently identified four of these important retail trends that will impact the flow of your online business and eCommerce overall.
Consumers are “voting with their wallet”
In 2020, many shoppers began putting their money towards retailers that aligned with their personal values. As the year went on, those consumers continued to support these retailers by voting with the wallets. Many of these businesses included local shops, black-owned businesses, women-owned businesses, and retailers dedicated to donating their profits to others in need. In 2021, this shopping style is still prevalent. Experts believe that consumers will continue this trend, and we may see a shift in which eCommerce industries will remain successful in the new year.
Retailers are improving buyer retention
To increase their customer base, many retailers are focusing all of their energy on creating an excellent customer experience. This includes item availability, a seamless checkout process, buy now and pay later options and even real-time delivery tracking. As we saw in the previous year, consumers want the best options and to follow their package from warehouse to doorstep. Providing additional buying and shipping options and transparency with logistics processes are expected to help retailers create more loyal, long-term customers.
Related Article: Syncing Your Shopify Fulfillment with Outsourced Logistics
Entrepreneurs seek modern financial solutions
In order to provide better shopping experiences for customers, retailers are also looking at new financial solutions. Instead of partnering with traditional banks, business owners are seeking alternative no-fee business accounts. This gives shops the ability to offer more flexible payment options to customers.
Businesses turn to omnichannel marketing
Omnichannel is growing quickly in the eCommerce industry as retailers find new avenues to obtain customers. This concept includes selling through multiple sites, via a home website and social media, as well as offering traditional in-store shopping or curbside pickup options. The power of this type of marketing is expected to help eCommerce businesses reach a brand new audience and increase their overall sales in the new year.
The eCommerce industry is constantly evolving. As a result of the pandemic, the industry alone has seen years’ worth of growth in a short period of time. The rate of this growth is not expected to slow down. Consumer dependency on online shopping has become a normal way of life. Shoppers have a catalog of items available at their fingertips and can find everything they need from the comfort of their own home.
As this trend continues, retailers can expect to see even more growth in their sales and may need to look at alternative shipping and fulfillment methods to meet their customer’s requests.
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Rakuten Super Logistics (RSL) is the leader in eCommerce order fulfillment services and freight brokerage. RSL offers national fulfillment services and a network of 15 US fulfillment centers located in Anaheim (CA), Atlanta (GA), Austin (TX), Chicago (IL), Denver (CO), Houston (TX), Las Vegas (NV), Olean (NY), Reno (NV), Salt Lake City (UT), and Scranton (PA). Their state-of-the-art technology allows for integration with popular shopping cart platforms and online marketplaces including Amazon, Big Commerce, Channel Advisor, eBay, Magento, ShipStation, Shopify, Volusion, Walmart Marketplace, and WooCommerce.
