This is a guest post by SavvySME, Australia's leading community marketplace for business owners to connect, share ideas, and outsource work.
Thinking about starting an online business of your own is an easy thing to do. Making that ecommerce business successful, is a completely different story. Managing an ecommerce business is not just about finding products, dealing with customers, or earning and selling. Successfully running an ecommerce business also requires you to have the know-how to market your online store to the public. And in this day and age, eCommerce marketing strategy has evolved from the traditional advertising and promotional methods to more sophisticated digital marketing.
One thing that will be clear from the start is that developing a marketing strategy for eCommerce is not the same as advertising. Online marketing covers a set of powerful strategies and tools that can help you promote your online business across the internet. Advertising, on the other hand, is only one of the many techniques that you can use to fulfill your online marketing goals.
Before you begin to market your business online, you must establish a strong, strategic foundation. Here are four of the most important aspects of ecommerce marketing strategy for your business:
There are many tactics that you can employ in your ecommerce marketing strategy. However, while they may work for some businesses, they may not be the best for your business. Test out the following marketing strategies and determine what works best for your team.
One of the most utilized examples of paid media is online advertising. Online advertising is the most straightforward method of online marketing— you buy ad space so that your ads will be displayed on websites. You can also pay media companies to advertise your business via social media, promotions, and more.Earned MediaEvery time customers mention your business, share your posts, or review your services on social media, you are benefitting from earned media. This is a great online business marketing strategy that requires little to no expense. Your customers are promoting your business because you’ve earned their confidence and trust.
Methods under-owned media aim to gain exposure through providing content that centers on the business but does not necessarily aim to persuade people to buy. Here are the most common examples of eCommerce marketing strategy that involves owned media:
If you want to build a successful online business, take the time to create online business marketing strategies that leverage the resources available to you and capitalize on those that work best for your business. It’s more than just creating a great product and exceptional customer experience, you must spread the word and drive people to your online store! Take advantage of new and changing digital marketing tactics to promote your business and grow your customer base. If you can effectively utilize the tools in this eCommerce marketing guide, then you will surely find success at the end of the road.
To learn more about SavvySME and developing marketing strategy for eCommerce businesses, visit www.savvysme.com.
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