If you're pursuing monumental growth for your online business, you may want to consider areas to outsource. When done right, using an outsourcing service can grow your online business and give it a competitive advantage to help you achieve scalable growth, faster.Now that your business is up and running and sales are steady, you can stop trying to be all things for your business and focus on the right things that will help you grow your online business faster. It's not easy "letting go" of parts of your business, we get it. However, it comes to a point when it's no longer to your advantage to do it all yourself.Being hyper focused on routine tasks of keeping up with everyday business leaves little time to focus on a long term strategy for growth. Make time to focus on strategic initiatives by determining what work can be done by a reliable third party outsourcing service.
One way to determine what to delegate to your outsourcing service is by separating activities into core and non-core tasks. Core tasks require strategic initiative and aid in improving customer lifetime value or increasing profits. Non-core activities are often routine tasks that keep business going but do not contribute to increasing profits.Another strategic approach to outsourcing is analyzing whether business processes and activities provide your online business a competitive advantage and at what cost. Activities that provide a competitive advantage require strategic planning and/or specialized resources to execute at an optimal level.If an activity creates a competitive advantage for your online business, but you do not have the expertise, time or resources to properly manage it, the activity should be delegated to an outsourcing service. If the resources necessary are available in-house or the cost (accounting + opportunity cost) to acquire the proper resources is low, you may consider keeping in-house.
Remember outsourcing is a strategic decision and choosing who to outsource to should also be a strategic decision. With the number of outsourcing service providers out there, you have a lot of options to choose from. This can be a good thing (OPTIONS!) but it can also make choosing a vendor difficult, and even risky. Barriers to entry are often low for service providers, making it easy for anyone to start offering their services, so do your homework before signing up! The following list of criteria can be used to aid in your search:
Start your search for the right third party service provider by asking trusted sources for referrals. It's likely someone you know has done the search already and may have some insight on what you're looking for. Try getting some input from your personal or professional network, your shopping cart partner or your marketplace forum when deciding what to outsource.Next, set up a consultation with the potential vendors. The first consultation should be treated like an interview. This is your opportunity to get to know each other and determine if the relationship would be a good fit for both parties. Review your goals and expectations in outsourcing to the potential provider and ask for samples or case studies of clients they have helped in the past. Determine if you think this outsourcing service can help you grow your online business.Thinking about outsourcing fulfillment to grow your online business? Contact us to learn more about how to grow your online business with the support of Rakuten Super Logistics’ order fulfillment and freight services.