Are you looking to provide your customers with the best unboxing experience for your products? Customer expectations these days are high when it comes to the kind of experience you are providing concerning product delivery. Fortunately, there is no better way to rise to the occasion than through a memorable unboxing experience.
When done well, the unboxing of your products can go a long way to effectively showcase your brand and products, leading to increased love and loyalty from your customers. Browse for "unboxing" videos online and you will get hundreds of results. This is proof that customers appreciate a well-packaged product, and it is worth the time and effort to ensure they enjoy unboxing your products. Also, you could end up getting free marketing of your products from customers who share their experiences online!
For online retailers and eCommerce subscription box companies, providing a unique and memorable unboxing experience creates a strong connection with your brand. Remember that incredible and thrilling moment of ripping through carefully wrapped gifts? Now imagine your customers going through the same experience every time they unwrap your products!
But how can you go about providing your customers with the best unboxing experience? If you're unsure of how to get started, here are some tips from our 3PL order fulfillment experts.
Ask yourself what you hope to gain from offering an unforgettable unboxing experience. Is it to get return customers, increase social shares, or improve brand recognition? It’s important to be clear on your intentions as that will help you craft the right packaging from the start. For example, if you intend to attract more return customers, you can include a free gift in the box that you’re sure they’ll love. This will always remind them of your brand every time they see it and keep them coming back for more.
How many times has the packaging attracted you before you even got to see the products inside? A great design goes a long way into making sure you deliver the desired unboxing experience. Therefore, the illustrations, branding, and colors you use must be carefully selected if you want your products to stand out from the crowd.
So, don't be afraid to think outside the box, and if possible, get someone who is well versed in telling stories visually to help you.
Curating an unforgettable experience goes beyond just the outside packaging. That won't cut it. You need to think of the custom packaging materials you can use to help with product presentation.
For greater brand recognition and a personalized experience, you want to consider custom-branded packaging that includes your logo, name, and other important information. Today most customers are environmentally conscious. As such, when deciding which packaging elements to use, make sure to consider that. Also, if you want to work with a 3PL fulfillment company, check that they have experience with custom kitting services and packing materials.
What do you want your customers to see first when they open the package? The best way to address this is by putting yourself in your customers’ shoes. Would you love to have the product as the first thing you see? Most customers love packages from eCommerce shops that include special messages such as, "Thank you for choosing us" at the top of the packaging material. Customers feel much more valued by these brands. The best thing is that there are various ways to tackle this, and the more creative you are, the better.
You have done everything possible to make your unboxing experience memorable, and you are happy with the results. That's great. But what about going the extra mile? For example, including a few touches that make the experience feel like it was purposely tailored for specific customers. Think of that special addition that will make a customer feel like there is another caring human on the other side. Something simple, such as handwriting the customers’ names on their packages can help make the unboxing experience truly unique. However, make sure you choose something that is scalable as your eCommerce business grows.
The entire fulfillment process can make or break your brand. When your products are delivered late, you’re definitely not off to a great start. That may impact the customer’s ability to appreciate the great unboxing experience you had in mind for them. Some of them will even go as far as leaving bad reviews or returning products ordered online—simply because they received them late. That is not something you want to happen when you're seriously looking to leverage the unboxing experience to grow your business.
When you partner with an experienced 3PL company, it ensures your products are packaged consistently and accurately the way you envisioned, and each package is delivered on time. Take advantage of working with a reputable eCommerce fulfillment company to pack your products efficiently. Rakuten Super Logistics streamlines subscription box fulfillment services and the eCommerce fulfillment process to help your build your brand and scale your business. Click here to request a quote.