An SEO strategy helps attract more traffic which means more customers, leads, and profits. 23.6% of eCommerce orders get connected to organic traffic. It is an excellent opportunity to show up higher in search engines like Google, Bing, Yahoo, and others. It is about getting your site familiar with the search engines so that people will find you easier when looking for what you have to offer.
Shopping online is convenient. It's simple to find what you need and deliver it to your door. Let's dive into how you can optimize your eCommerce site and how using 3PL logistics providers can boost business.
Keywords are single words or phrases typed into the search bar on Google and other search engines. Search engines use keywords to match you with searchers, so they're critical to your eCommerce marketing strategy.
Keywords can be short or long, general or specific. But however you choose to use them, your keywords must be relevant to what your business sells and offers.
How do you select the right keywords?
Instead of linking to your homepage or product listing repeatedly, link back to other pages within your website. It helps:
Use breadcrumbs on your site so that users can easily see how they got to a specific page and navigate back to where they started.
The way you organize your content can make all the difference in search engine optimization (SEO) and performance in general. It could even be the thing that gets you that next sale.
Here are some tips for getting to know how Google crawls your eCommerce site and telling them what they need to know to help them make your site as search-friendly as possible.
Blogging helps boost SEO, ranking higher in Google searches, and getting more traffic to your site. If someone is searching for something specific on your site, they're more likely to find what they're looking for in an optimized eCommerce search function than in a non-optimized one.
Putting out quality content through your blog is essential for an effective SEO strategy. The key here is quality, not quantity; don't just put out any old stuff to have something there.
On-page SEO optimizes individual web pages to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that gets optimized instead of off-page SEO, which refers to links and other external signals.
It involves several considerations, including:
It can be hard to keep up with the increased demand when your business grows. That's why many eCommerce businesses turn to 3PL shipping and eCommerce order fulfillment pieces of the business to focus on scaling their company.
But what is a 3PL, and how do you find the right one for you? An eCommerce fulfillment service is a separate entity that handles all or part of your order fulfillment process. It includes everything from warehousing and storing inventory to picking, packing, and shipping orders to your customers using fulfillment systems.
While some larger companies may feel that in-house order fulfillment methods are the best move, partnering with the best fulfillment companies can offer several benefits:
SEO techniques to optimize your eCommerce site can increase traffic and customer loyalty. Your potential customers will quickly find you when they are ready to buy and devote more time to your website. If you want to learn how to reduce shipping costs with Rakuten Super Logistics, now ShipNetwork while delivering fast and accurate order fulfillment to help grow your online business, check out our free whitepaper:
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