In 2006, the global shopping cart abandonment rate was 59.8%. Fast forward to late 2018, that statistic increased to 69.6%! One would imagine that mobile cart abandonment rates would have decreased over the last 12 years, but that is not the case.
The rate of cart abandonment for mobile shoppers was estimated at nearly 86% in 2015
The good news is that online retailers can reduce their shopping cart abandonment rate with a few simple tactics.
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