Women might be mistaken for partial sellers and buyers in the eCommerce field. Yet, more women are currently selling, shopping, and researching more online than they used to do previously. Sometimes, these evolving buying trends establish inbound eCommerce marketing openings to display products and services that take care of their interests.
As buying patterns and devices change, promoters adapt their techniques to stay updated. We discuss what Women's History Month is and offer you the best resources for eCommerce women to aid them in their business.
What Is Women's History Month?
The Women's History Month celebration dates back to 1981 when Congress passed pub.L.97-28 as a national celebration. It petitioned and authorized the President to declare March 7, 1982, the "Women's History Week." Congress enacted joint resolutions establishing a "Women's History Week" in March after five years. Following a petition by the National Women's History Project in 1987, Congress enacted Pub. L. 100-9.
It was established in March 1987 as a "Women's History Month." In addition, it enacted resolutions petitioning and authorizing the President to declare March of every year as Women's History Month, between 1988 and 1994.
Since 1995, presidents have published a series of annual declarations establishing the month of March as the "Women's History Month." The declarations commemorate the contributions women have rendered to the United States. They also acknowledge the particular accomplishments women have achieved throughout the history of America in various fields.
How Women Are Shaping eCommerce and Entrepreneurship
Although men and women comprise half of the internet users each, currently, women represent 58 percent of the total online purchases and determine 83 to 87 percent of customer bargains. According to comScore research, women use a lot of cash compared to men online, in all categories except event/movie tickets, computing, and greeting cards.
Women command most online purchases across sites like Gilt Groupe, Zappos, and Etsy. Besides, eCommerce businesses that concentrate on female traffic, like Cosmetics, Boden, and Stella & Dot, are fast established. The increase can be partly associated with the broader presence of products and buying experiences women need.
7 Best Resources to Aid Women in Business
Given that we now know the origin of Women's History Month and what its all about, we are glad to share some of the best resources to aid women in business.
International Association of Women
The International Association of Women offers its members professional growth openings, in-person and virtual networking events, career and business growth services, and promotional changes. It was established by a group of accomplished women from various backgrounds and professional fields as well.
Local, Regional, or National Trade Groups
Your industry's leading trade group may be running a women's committee, section, or networking group. Alternatively, there may be a distinct industry trade organization dealing with women's affairs in your particular business. Annual conventions are always the best place to link up with fellow women in your industry, facing the same business challenges.
Center for Women & Enterprise
The Center for Women & Enterprise endows women-owned companies in Vermont, Rhode Island, and neighboring areas to smoothly go about their daily operations. It's one of the vast non-profits regionally that has been in operation since 1995—serving close to 46,000 businesses owned and run by women. It achieves this by offering technical support, education, training, certifications, and funding.
Ladies Who Launch
Ladies Who Launch hosts experiential events and links women through digital programs to empower them. It aims at educating, supporting, and celebrating female entrepreneurs all over the world. Furthermore, it provides an online academy and a newsletter based on their training for those who can't attend the in-person training.
Mom's as Entrepreneurs
Moms As Entrepreneurs is a non-profit organization on a mission to assist the "mom entrepreneur community" through training and financial education. It offers different classes and events. It helps to link mom entrepreneurs with funding.
National Association for Female Executives
The National Association for Female Executives champions women in executive positions, including business leadership roles. It has been in operation since 1972 and organizes events to celebrate businesses that show effectiveness in propelling women to senior positions every year.
SBA Office of Women's Business Ownership
The Office of Women's Business Ownership is a component of the Small Business Administration. Which empowers and enables female entrepreneurs through outreach, advocacy, education, and funding. It supervises over one hundred Women's Business Centers locally. It offers technical support and guidance to businesses owned by women all over the country.
National Association of Women Business Owners
The National Association of Women Business Owners has been championing for and representing women entrepreneurs across the U.S. It hosts in-person and online events through an institute and online resources. To enable women in business to understand and facilitate public policy remedies to government leaders.
Given every gender comes with distinct challenges and opportunities, it's necessary to acknowledge the efforts made by women. So celebrating Women's History Month by offering the best resources to aid them in doing business comes in handy. Need a helping hand? Feel free to sign up for our newsletter, and we'd be happy to help!