What Is API Integration & How ShipNetwork Can Help

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Paul Tran - ShipNetwork
Paul Tran
VP of IT
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Technology has revolutionized how businesses can grow and expand, offering a virtually limitless range of options for companies to explore regarding eCommerce shipping. One such opportunity many savvy entrepreneurs are utilizing is API integration — a powerful tool for streamlining customer orders and inventory monitoring processes.

As customers demand more streamlined, customized shopping experiences, API integration is becoming an increasingly important aspect of business operations. Moreover, with competition growing in the retail sector, companies need an edge over their competitors, and API integration provides an advantage.

But what is API integration, and how can it help your business?

In this article, we will discuss what API integration is, its benefits, and the best ways to implement it within the shipping process. Whether you’re just beginning your journey down the eCommerce path or already have an established online presence, utilizing successful API integration strategies has become indispensable in today’s competitive market.

So read on as we break down all there is to know about this advanced order fulfillment method.

Definition of API Integration

If you just Googled "What is API integration?’ you may feel overwhelmed by the seemingly complex tech jargon that defines it. However, the concept itself is quite simple to understand. The acronym “API” stands for Application Programming Interface.

In simple terms, API integration refers to connecting two or more software applications to share data and resources seamlessly. It involves programming processes and protocols that enable smooth data transfer between different systems.

Essentially, API integration is like the middleman that bridges the gap between disparate systems, enabling them to work together as a unified whole. This is especially important in today's digital landscape, where businesses rely heavily on software applications to streamline operations. Through API integration, businesses can optimize their workflows, enhance efficiency, and reduce manual intervention, ultimately improving productivity and saving money.

In eCommerce, API integration bridges the gap between an online store and its other business processes (such as inventory monitoring or warehouse management). This enables the store to share information with these other systems, to manage customer orders and inventory levels more effectively.

What Is the Difference Between API & API Integration?

So we know that API integration is the process of connecting two or more software systems. But what about an “API”? Is there a difference between the two? While API integration is the process of connecting systems, an API is a set of predetermined rules and protocols that applications use to communicate.

In the same way a human requires instructions to complete a task properly, an API is the instruction manual that web applications need to share data and resources. So while API integration is the process of connecting two or more software applications, an API provides the necessary information to do so.

How Do API Integrations Work?

So now that we know what API integration is, let’s look at how it works. Generally speaking, API integrations involve two components: the application that is sending data (also known as the “source” system) and the application that is receiving data (also known as the “target” system).

The process of API integration involves writing code that allows the two systems to communicate with each other. This is typically done using a third-party platform like an API integration platform. The code, written using a specific programming language, allows the source system to send data to the target system in a structured and organized manner.

This data can then be used to update or trigger certain actions within the target system, creating an automated workflow and streamlining the entire process.

What Is an Example of API Integration?

Let’s look at a simple example to understand the API integration process more clearly. Let’s say you are running an eCommerce business and want to integrate your inventory system with your online store. Through API integration, you can set up a connection between the two systems, allowing them to “talk” to each other and share data.

Now let’s say a customer orders a product from your online store. The information from the order (such as customer address and product details) is sent to the inventory system via API integration. This triggers an update in the inventory system, reducing the quantity of that product. At the same time, it also initiates an email that's sent out to the customer confirming their order.

In this example, API integration enables two seemingly unrelated systems to communicate with each other and share data, facilitating a streamlined order fulfillment process that would otherwise take a great deal of manual effort and time.

How to Achieve Successful API Integration

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There are several ways to achieve successful API integration, depending on the particular needs of your business. A few of the most common methods are detailed below:

Custom Integrations

Custom API integrations involve the creation of specific code that allows two systems to communicate with each other. A software developer typically does this and requires significant coding knowledge and expertise. Custom integrations can be very powerful, as they enable you to create tailored solutions that address the specific needs of your business.

API integration Platforms

API integration platforms provide a more streamlined approach to connecting two systems. These platforms simplify the integration process, eliminating the need for custom coding and allowing users to create connections between their applications quickly. Businesses typically use these platforms to quickly and easily set up connections between two or more applications.

Connector Applications

Connector applications are software products designed to enable data transfer between two systems. These applications provide an intuitive, user-friendly interface that allows users to quickly and easily create connections between their applications. Businesses often use connector applications that need to quickly and easily create data transfers between two or more systems.

Examples of eCommerce API Integrations

eCommerce automation API integration can take many forms, depending on the needs of the business. For instance, a business may need to integrate its eCommerce store with its shipping provider or a payment gateway. Similarly, an online marketplace may need to integrate its store with third-party sellers or suppliers. There are many different solutions available. Some of the most popular eCommerce API integrations include the following:

Payment Gateway APIs

Payment gateways are services that facilitate secure online payments and credit card transactions. They provide merchants with the means to accept online payments from customers securely. By integrating their eCommerce store with a payment gateway such as PayPal or Stripe, businesses can ensure that customers can make payments safely and quickly.

Shipping APIs

Shipping APIs enable eCommerce stores to integrate with their shipping provider to track and manage orders. This integration allows businesses to automatically bill customers, update the status of their orders, print shipping labels, and provide delivery estimates.

Product/Inventory APIs

Product/inventory APIs allow eCommerce stores to integrate their product and inventory databases with other systems. This ensures that customers receive accurate product information, including availability and pricing. It also allows businesses to automate the process of updating and monitoring their inventory, reducing manual intervention and errors.

Third-Party Supplier APIs

Online marketplaces may need to integrate their store with third-party suppliers to offer customers a wide selection of products. This integration enables the marketplace to pull data from the supplier’s system, update customers on product availability and delivery times, and track orders.

Catalog APIs

These are APIs that allow businesses to integrate their catalog with other systems. This integration enables companies to provide customers with accurate product information, including images, pricing, availability, and more. This also allows businesses to update product information across multiple systems easily.

Cart APIs

The rate at which customers abandon their shopping carts is a major concern for most eCommerce businesses. Cart APIs help to address this issue by allowing merchants to integrate their shopping carts with other systems easily. This integration can track customer activity and keep customers engaged throughout the purchase process, leading to fewer abandoned carts.

Login APIs

When customers log into an eCommerce store, they expect a seamless experience. Login APIs allow stores to integrate their login process with other systems, including social media platforms and identity management services. This integration ensures that customers can easily log in to their accounts without having to remember multiple usernames and passwords.

Search Feature APIs

The search feature of an eCommerce store is one of the most important elements for providing customers with a great shopping experience. Search feature APIs enable businesses to integrate their search engine with other systems, allowing customers to quickly and easily find the products they want to order. They also enable businesses to track customer searches and monitor customer behavior, providing valuable insights into their customers’ needs.

Marketing APIs

Marketing APIs integrate a business’s marketing campaigns with its eCommerce store. This integration enables businesses to target customers more effectively, personalize their messaging, and track the performance of their campaigns. They also allow businesses to analyze customer data and use it to develop more effective marketing strategies.

Recommendation APIs

Recommendation APIs enable eCommerce stores to make product recommendations to customers based on their previous purchases or browsing history. This integration allows businesses to provide customers with a more personal shopping experience, increasing the chances of customer retention and loyalty.

Price Comparison APIs

Price comparison APIs allow businesses to integrate their store with third-party price comparison services. This integration enables customers to quickly and easily compare prices across different stores, helping them to make informed purchasing decisions.

The Benefits of Using API Integrations in Your Business

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API integrations provide businesses with numerous benefits and opportunities for growth. By leveraging the power of automation, companies can streamline their operations and improve efficiency.

Here are just a few of the ways that API integrations power processes in business:

Improved Functionality

API integrations enable businesses to access data from multiple sources and share it with other systems. This means companies can automate complex tasks and streamline business processes, improving functionality.

For instance, an eCommerce store can connect its inventory system to its shipping process, automatically updating customers on their orders and tracking shipments. This simplifies the order fulfillment process, reducing risks and errors associated with manual intervention.

Enhanced Security

Unlike manual processes, API integrations are much more secure. Most platforms offer encryption protocols and other security measures to ensure that data remains secure and confidential, protecting customers from threats like identity theft or fraud.

Improved Scalability

API integrations enable businesses to scale their operations quickly and easily. By adding new integrations, they can expand their capabilities without having to configure or update complex systems manually. This is especially beneficial for companies that are looking to grow rapidly and handle large volumes of data.


API integrations are extensible, meaning that they are customizable to fit the specific needs of a business. This allows companies to tailor their integrations and add features that are unique to their business. For instance, a business may want to add data fields or access certain information from external sources. By leveraging API integrations, businesses can easily extend the capabilities of their systems and adapt to changing customer needs.


API integrations are reusable, meaning businesses can use them for multiple applications and processes. This enables companies to quickly develop new projects without writing custom code from scratch.

Features to Look For in eCommerce API Integrations

When selecting an API integration option, it is important to consider a few key factors. This will ensure that the selected platform will offer all the features and capabilities needed to optimize managing customer orders, inventory, and other business processes.

Here are some of the features and capabilities to look for:

System Compatibility

This is the most important factor when selecting an API integration. Business leaders must ensure the proposed platform is compatible with existing systems and can support any additional integrations that may be needed.

Security Protocols

As mentioned earlier, security is of utmost importance when it comes to API integrations. This is why selecting an API integration that offers secure protocols and encryption measures is critical. For instance, some platforms offer two-factor authentication and encryption protocols to ensure that customer data remains protected.

Real-Time Data Access

Many API integrations offer the ability to access data in real time, which is essential for managing customer orders and monitoring inventory. This enables businesses to respond quickly to customer inquiries, update customers on the status of their orders, and ensure that inventory is up-to-date.

Robust Data Management

The data management capabilities of an API integration should be robust and comprehensive. Look for a platform that offers features such as data validation, deduplication, and error handling to ensure that customer orders are accurately processed.


Good customer service and technical support are essential when using API integration. A platform should offer fast and reliable customer service and technical support, especially in case of any problems.

How to Integrate APIs Into Your eCommerce Business

Now that you know what the API integration process entails and its benefits, let’s look at how to integrate APIs into your eCommerce business. There are numerous API integrations available, so you should take the time to review and compare your options before making a decision. Here are some steps to help get you started:

1. Identify Your Needs

Before selecting a platform, identify the specific requirements of your business. Consider what you need to integrate and how you will use the integration. Use this information to determine what type of integrations your business needs and which platform can best meet those needs.

2. Explore Your Options

Once you know what type of integration you need, take the time to explore your options and select a platform that offers the right features and capabilities for your business. Consider other factors such as security, scalability, pricing, and customer support.

3. Test Your Integration

Before launching your integration, thoroughly test it for bugs or glitches. This ensures that your integration works as expected and that customers won’t encounter any issues when using your store.

4. Monitor Performance

After launching your integration, monitor its performance to ensure that it is running smoothly. Look for errors or unexpected behaviors and take the necessary steps to resolve them.

Leverage Order Fulfillment API Integrations With ShipNetwork

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The ultimate goal of any eCommerce business is to provide customers with a seamless shopping experience. But even the most well-designed stores can struggle to fulfill orders quickly and accurately. When you partner with ShipNetwork, you can leverage powerful order fulfillment API integrations that enable you to automate the process of shipping and tracking customer orders.

You can easily integrate your store with popular eCommerce platforms, marketplaces, and shopping carts. This integration allows you to manage orders, track shipments, and provide customers with timely updates on the status of their orders. Plus, our intuitive dashboard makes it simple to monitor your shipping operations and view real-time analytics.

Take control of your shipping operations with ShipNetwork’s powerful eCommerce API integrations. Contact Us today to learn more.

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