The Formula for Happy eCommerce Customers

A happy customer is a win-win for every business. As competition in the eCommerce realm increases, retailers committed to customer satisfaction stand the best chance of long-term success. Happy customers become brand evangelists, providing free advertising and marketing through word-of-mouth reviews both on- and offline. Going above and beyond a customer’s expectations also helps maximize profits with increased average order volume and repeat business.

No matter how you look at it, the best thing for your business is to ensure customer satisfaction. At ShipNetwork, we’ve seen firsthand that shipping and fulfillment play a critical role in creating those loyal, satisfied customers. Here are five easy steps to get it right:

Step 1: Pick and Pack Orders Correctly

By the time a customer reaches checkout, you’ve already done the hard work of sourcing, pricing, promoting, and merchandising your products. But one wrong order can undo it all. Research shows that 29% of eCommerce shoppers will never return after receiving an incorrect order.

That’s why accurate fulfillment is crucial. With ShipNetwork’s order fulfillment services, you can be confident that every order is picked, packed, and shipped with 100% accuracy.

Step 2: Provide Fast Delivery

Shoppers are used to immediate gratification, and fast shipping is one of the best ways to meet that expectation online. Whether it’s two-day ground shipping or overnight delivery, speed matters.

In fact, 82% of consumers have abandoned a cart because shipping times didn’t align with the cost. Using solutions like Xparcel, you can balance cost with speed, ensuring more customers check out instead of walking away.

Steps 3 & 4: Provide Delivery and Tracking Information

Customers don’t just want their orders fast—they want visibility along the way. From the moment money changes hands, shoppers expect clear updates: has the order been picked, packed, shipped, and when will it arrive?

Studies show 62% of online shoppers expect an estimated or guaranteed delivery date at checkout. ShipNetwork provides real-time tracking and seamless integrations with major eCommerce platforms so your customers are never left guessing.

Step 5: Keep Shipping Costs Low (and Preferably Free)

Consumers compare shipping costs almost as closely as product prices. According to research, 82% of shoppers expect to see free shipping options at checkout.

By working with a distributed fulfillment partner, you can cut down shipping zones, reduce costs, and make free shipping more achievable. For more strategies, check out our blog: How to Offer Free Shipping and Increase Profits.

The Biggest Obstacle: Scaling Efficiently

For many eCommerce businesses, growth stalls when fulfillment becomes too complex to manage in-house. By outsourcing warehouse and shipping operations, you eliminate the ongoing costs and headaches of inventory management, labor, and carrier negotiations.

At ShipNetwork, our nationwide network, tech-driven processes, and U.S.-based client support are built to scale with you—ensuring your customers stay happy as you grow.

Ready to level up your customer satisfaction?

Partner with ShipNetwork today and see how our fulfillment solutions can turn first-time buyers into lifelong customers. Request a fulfillment quote today.