For online retailers, the beginning of the holiday season usually signals an increase in order volume. So when does the holiday season really start? Earlier than most people think: 65% of US internet users begin their holiday shopping before November. That means weeks before any major holiday, a majority of internet users have already begun buying gifts!
Holiday shoppers can afford to wait for the last minute, but online sellers cannot. November is only a few weeks away, and whether you’ve already started on preparations or not, they need to be completed as soon as possible. Being prepared for the holiday season is the key to maximizing efficiency and making sure that this time of year goes smoothly.
Some things you can do to prepare:
- Make sure your holiday inventory is properly stored and ready to process. If you’re using an outsourced fulfillment provider, make sure you send them your inventory early.
- Ensure your website, customer service team, and warehouse is optimized to handle the increase in volume.
- Create your holiday promotional materials now so they are ready to go immediately when you need them.
By getting a head start on these preparations, you will ensure that your store maintains a competitive edge heading into the holiday season.
How do the holidays affect your business?