According to a recent study by the U.S. Department of Commerce, online retail sales in 2021 increased by 14.2%, bringing it to $870.8 billion. Let's face it, eCommerce is changing how people buy and sell. The customer experience has changed, as have consumers' modes of purchase. Marketers are now trying to use user experience and analytics to give customers a seamless shopping experience.
It's no longer enough to have an online store with good products that look good on your website. You must offer great service that will give your customer a good experience, like partnering with a 3PL provider. We will dive into what you need to do to stay ahead, challenges, and how a 3PL provider can benefit an online business.
It's essential to have a solid mobile-friendly site. According to the United States Census Bureau, 68% of mobile devices connect to the internet. It means your business will be under constant pressure to reach new customers and keep up with the competition.
The best way to ensure that your site has readability. Users expect you to make it mobile-friendly
Putting all this information into practice will give you an edge over your competition. You'll be able to provide an intuitive, super-reader-friendly experience for any device, which means more traffic, and sales.
Continue To Invest in Digital Advertising
Digital ads are emerging as the primary driver of eCommerce growth. It is a trend with no end in sight; you need to get on board with this movement to keep your business growing and thriving.
Digital advertising grew by 12% in 2020, while traditional ads fell by 5%. The gap between these two types of advertising campaigns will continue to expand.
The major search engines have improved their systems to place a higher value on digital ads. Any business that wants to stay competitive needs to transition to modern advertising.
Digital ads are also becoming more relevant and targeted, which helps boost your campaign's ROI.
Build a Loyal Customer Base
According to Sunil Gupta Donald R. Lehmann, customers are assets. They are the reason you're in business. They provide you with the financial means to keep operations going, whether through purchasing goods or services.
Long-term customers help create word-of-mouth marketing for your business, enabling you to reach new audiences without additional costs or marketing efforts.
Challenges That Hinder eCommerce Growth
As the industry continues to grow, the needs and expectations of consumers continue to change. And with those changes comes new challenges, especially for businesses and companies in the logistics space.
While eCommerce has been growing over the last ten years, carriers have not been able to keep up with demand. It has led to long delays and high costs for shippers and consumers alike. There is congestion and overcapacity, leading to a shortage of containers in Shanghai and other major shipping ports.
It is becoming harder for online retailers to find suppliers who can provide what they need at a reasonable price. It has caused a rise in product prices, leading to even fewer sales since customers can get better deals elsewhere.
There is an increase in carrier rates from 2021 to possibly 2023 by approximately 23%. That means that every package you ship will cost more money. But even if you're willing to pay more to get your products where they need to go, there might not be enough room on ships or planes!
How Can Partnering With 3PL Providers Help eCommerce Businesses?
The future is bright for eCommerce businesses that use 3PL shipping, allowing them to focus on what they do best: creating and selling amazing products.
Why work with the best fulfillment companies? Because a reliable B2B and B2C fulfillment partner can help your business stay ahead of trends and thrive using the latest 3PL software solutions to ensure your customers receive the best products possible in the shortest time possible.
A 3PL can help you manage pick, pack, and ship, and order fulfillment services. You don't have to worry about shipping orders or hiring a team to deal with eCommerce fulfillment services.
For online business to stay ahead of the curve in such a rapidly developing industry, it needs to utilize reliable fulfillment systems. 3PLs will handle eCommerce order fulfillment needs and make sure packages get to the customers' doorsteps quickly and safely.
The future of eCommerce is looking bright. To stay ahead of the pack, you'll want to watch high-level changes in the logistics space. This includes marketplaces and social networks, poised to become increasingly influential and valuable as more people continue to shop online. So get ready and stay ahead of the curve. Learn how to reduce shipping costs with Rakuten Super Logistics, now ShipNetwork, while delivering fast and accurate order fulfillment to help grow your online business.