Running an eCommerce business is not for the faint-hearted. You must be ready to deal with the ever-increasing number of security threats in the eCommerce space and complete all the tasks competing for your attention. From communication and follow-ups to order fulfillment and shipping, you have to make time for all of them for your business to keep going and get to the next level.
But as you scale, it may get to a point where your eCommerce processes are so demanding that you can't find enough time to tackle them all, especially the time-consuming, repetitive tasks. eCommerce automation tools are your best bet when every task is demanding your attention. 85% of business leaders agree that using automation tools to streamline their workload gives businesses and their workers enough time to focus on goals that matter the most to their brand. The benefits of eCommerce automation are significant, and eCommerce automation saves hours of valuable time. By leveraging automation, you can also improve your eCommerce brand and online store processes' productivity, efficiency, and accuracy.
Six Ways eCommerce Businesses Can Leverage Automation
Automate Tracking and Rewarding Your Most Engaged Customers
Customer retention is a valuable strategy for any business. It ensures you retain your best customers, who in turn can be great brand ambassadors. A 5% boost to your customer retention can help increase your profit from 25% to 95%.
While you can reward them in different ways, some of the easier options include auto-adding free gifts for purchases over a certain figure, let say $200. Alternatively, you can auto reward them with free delivery for purchases over $200. With the right tool, you can achieve this in a few steps. In turn, this helps you build strong relationships with your customers.
Reviews provide a great way of understanding overall customer satisfaction. They help you know areas you need to improve on. Encouraging your customers to share their honest feedback after purchase is thus paramount to the growth of your business. You can configure an automated email with a link to where they can write reviews to be sent after a certain amount of time after they make a purchase.
Automate Customer Support
Customers today value a great customer experience. They are more likely to deal with your brand in a larger capacity and even mention it to others if their previous experience with your brand was positive. Besides, it turns out, customers who enjoy a positive experience can increase their spending by up to 140%.
One way of offering a better customer experience is by automating your customer support. For example, having a live chatbot that helps build conversation and direct your customers to possible solutions. This can improve how you respond to inquiries round the clock. That way, your customers don't have to wait for human support to make purchases.
Automate Inventory Management
You will likely find it easier to manage your inventory manually without seeing the need to automate the entire process when you are just getting started. However, as your business scales, it will get to a point when it is overwhelming to update the number of products in stock, keep track of the purchased ones, and so on. An inventory management tool can help automate the entire process. That way you have a real-time picture of your inventory at any given point.
Automate Welcome Email
Email marketing is still one of the most effective ways of getting your eCommerce in front of customers. It hasn't lost its magic, and it is one of the top three processes worth automating. One surefire way of using email eCommerce marketing automation is by automating the welcome email. The simplest way to go about this is using your marketing eCommerce automation software tool to segment customers landing on your website. For example, segment them based on the pages they visit — those landing on your homepage, product page, and so on. This will help you create a custom welcome message for all customers visiting your eCommerce store, based solely on customer data.
Automate Order Fulfillment
Using an eCommerce automation tool helps you reduce errors in the fulfillment process. It also makes it easier to re-deploy your staff to other demanding tasks. All this helps save on labor, time, and cost of running your eCommerce. Taking advantage of an eCommerce fulfillment company can offer automated workflows and highly improved business processes. The best part is that most eCommerce fulfillment companies have already automated their systems. You just need to integrate to complete the entire process of order fulfillment.
Rakuten Super Logistics is a great addition to your automation journey. We take pride in empowering eCommerce retailers. We know what it takes to run a successful eCommerce site and business, and we are always ready to give you a hand in any area you need support. From eCommerce fulfillment warehouse to return management, we provide you with the peace of mind you need to run your business.
For more information on how Rakuten Super Logistics can support your eCommerce platform and business, including reducing your fulfillment and shipping costs, while delivering fast and accurate fulfillment for your eCommerce orders, click here to request a quote. You can also schedule a call or send an email to email@example.com to start a conversation with one of our experts.